Updated: Aug 18, 2018
1) What is SEO and introduce its types?
SEO (Full Form - Search engine optimization) is a process of keep changing the position (Ranking) of a web page in a SERP (search engine results pages) by using keywords or phrases. Interview Question
Two Types of SEO are:
On Page Optimization
Off Page Optimization
2) What are the SEO tools do you use?
Google analytic, Google Webmaster, Keyword Planner, Alexa, open site explorer, MOZ, Semrush .
3) What do you mean by Backlink?
The incoming links to your website or webpage from another website are referred as Backlink. It is also called as an inbound link.
4) What are outbound Links?
The outbound links are a Links, from your website to another webpage or website.
5) What is Googlebot or Spider or Crawler?
To index and update a webpage in SERP, Google uses the Googlebot or Web Spider. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
Q6. Difference between on-page and off-page optimisation?
On-page optimisation is used to regulate the site to be optimised through page coding. Off-page optimisation is not regulated by page coding.
Q7. What is Page Rank?
For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.
Q8. What is a keyword?
SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Q9. What is keyword density?
It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
Q10. What are meta tags?
HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.
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Q11. Name the four important meta tags in SEO and what are their character limits?
Description Meta tag — 150 characters limits
Keyword Meta tag — 200 characters limits
Title Meta tag — 60 characters limits
Meta Robot tag – N/A
Q12. Difference between a do-follow and a no-follow link?
A do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site.
A no-follow link, usually, does influence the ranking in search engine index.
Q13. What is an anchor text?
It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.
Q14. What is 301 redirect?
A method by which a user is redirected to new URL from old URL.
Q15. What are the common SEO mistakes?
Not optimising for right keywords
Not having unique title tags and meta descriptions
Using the same anchor text for every link
Focusing on link quantity over link quality
Using poorly-written content
Q16. What methods would you apply for decreasing the loading time of a website?
Optimise images without losing quality
Enable browser caching
Optimise CSS delivery
Q17. What is robots.txt?
robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.
Q18. What is Keyword Difficulty?
Keyword difficulty defines how difficult a keyword is to rank due to its popularity.
Q19. What is a long tail keyword?
Long tail keywords are phrases containing over 4+ words that make search results highly specific.
Q20. What is SEO friendly URL?
SEO-friendly URLs are those having proper length and file structure.
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